Bristols, And Why They're Sometimes Boards
10.6.09 | Posted by
OM
Billboards that is. According to The Examiner, Russian adult actress Anna Morgan has signed a deal with a MMO gold-selling website to have its name and URL tattooed on her boob(s).
You could probably fit an almanac on those
The website, MyMMOShop.com - which by the way sells WoW gold in exchange for real money - will pay Ms. Morgan $500,000 (real money, not WoW gold) for her (b)rea(st)l estate. Why? According to the website, porn is to internet gaming as "peanut butter [is to] jelly". The company hopes that while "solo questing on Mt. Wank", WoW users will notice their website, finish what they're doing (or not), log on, and buy some stuff.
Behaviourally this makes perfect sense. The pairing of a novel stimulus with a familiar stimulus (unconditioned or conditioned) allows for the established response to generalise to the novel stimulus. For most people watching pornography is or leads to a pleasurable experience, so associating one’s website with porn seems like a good move.
That said, this marketing ploy is doomed to fail. No, not because it degrades women, reducing their bodies to marketing space (although I’m sure that's a legitimate complaint). And no, not because it degrades MMORPG players, depicting them as sweaty nerds who are so socially isolated and sexually depraved they’ll buy anything you put on a boob (because they probably are, and no one cares about them). The reason why this will never be successful is because 98% of internet porn is so low resolution, I doubt anyone will be able to tell the difference between a website and an oblong mole.
You could probably fit an almanac on those The website, MyMMOShop.com - which by the way sells WoW gold in exchange for real money - will pay Ms. Morgan $500,000 (real money, not WoW gold) for her (b)rea(st)l estate. Why? According to the website, porn is to internet gaming as "peanut butter [is to] jelly". The company hopes that while "solo questing on Mt. Wank", WoW users will notice their website, finish what they're doing (or not), log on, and buy some stuff.
Behaviourally this makes perfect sense. The pairing of a novel stimulus with a familiar stimulus (unconditioned or conditioned) allows for the established response to generalise to the novel stimulus. For most people watching pornography is or leads to a pleasurable experience, so associating one’s website with porn seems like a good move.
That said, this marketing ploy is doomed to fail. No, not because it degrades women, reducing their bodies to marketing space (although I’m sure that's a legitimate complaint). And no, not because it degrades MMORPG players, depicting them as sweaty nerds who are so socially isolated and sexually depraved they’ll buy anything you put on a boob (because they probably are, and no one cares about them). The reason why this will never be successful is because 98% of internet porn is so low resolution, I doubt anyone will be able to tell the difference between a website and an oblong mole.
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